These users are the source of growth and a battleground for an enterprise, as we usually call "red ocean market" and "blue ocean market", In fact, it refers to the number executive list of potential users in the market. Irrelevant users: refers to those people who come into contact with products and services due to the influence of non-subjective and objective executive list wishes; they are more often acting as communicators in the market. After finding the target users and potential users, the next step is to collect user needs; there are many methods, we can do questionnaires, conduct user interviews, or use tools to crawl information on the Internet, etc.
In general, relying on "A pen and a mouth", as far as possible to explore and collect users' ideas in this market. In the whole process, in addition to executive list ensuring the rationality of the collection method and the authenticity of the information, there are not many requirements, and it can be designed according to its own situation. 2. Cleaning needs The executive list demand that is collected is like a handful of gold-rich soil, which cannot be used directly. Professional tools and methods are needed to clean and filter it until useful "gold" is left. This is the meaning of cleaning demand.
As a classic example, if the user says to you: "I want a faster horse". So does he want a horse? Or did he just want faster speed? If it is to be faster, then what is his purpose? Is it faster to get where you want to go? This series of thinking processes executive list is bound to be encountered in the process of cleaning needs. It seems to be aimless, but in fact there are traces to follow. Here I summarize a method called "true and false three elements". "True or false" means that executive list we must first judge the "authenticity" of a demand. When most users describe their needs, they will combine their inner demands and past experience to process them into a need that feels suitable for themselves.